Digital media agency Gozoop has started the campaign Swacchta #ForNewIndia to lead people to take seemingly small tasks of cleanliness for a larger impact.
Recently, Honourable Prime minister of India, Mr. Narendra Modi, held a session called ‘Champions Of Change’ where he invited young CEOs and entrepreneurs to become a part of policy making and using their businesses to create change. The CEO and Co-Founder of GoZoop, Mr. Ahmed Aftab Naqvi, was also part of the session and recently got an official request from the PM office to support the ‘Swacchta Hi Sewa’ Campaign as a roadmap to a cleaner India.
Now the Swacchta Hi Sewa campaign called upon people to create an environment of cleanliness in the entire country so that the coming 2nd October, the third anniversary of the Swachh Bharat Mission and Gandhi Jayanti, can be celebrated in a befitting manner. Gozoop too contributed in it in their own interesting way by culminating the age old bond the Indian culture and its people have with Pledges; the pledges that have been so deeply entwined in our daily lives.
But, with the lack of belief in our traditional values, these pledges have started fading away from our moral proclivities and just exist on their face value. Gozoop thought this can be the best way to blend the Indian culture and pledges with help from the ever looming omnipresence of social media in our day-to-day life. They came up with the campaign ‘Swacchta #ForNewIndia’ under which people can visit their website www.fornewindia.org and take small pledges like ‘I’ll not spill my popcorn when I’m in a movie theatre’ or as basic as ‘When I wake up, I’ll make my bed’. By taking these small pledges they can inculcate cleanliness as a habit rather than making it seem like a tedious activity. This may further help in not just keeping ourselves clean but also our home and surroundings clean and thereby doing their small bit in keeping India clean. According to Mr. Ahmed, ‘It is a very small way in which we’re trying to make a difference and if we could bring out a little attitudinal change even in a few people, then it might go a long way.’
Since its inception the campaign has gathered prominence and about 50,000 people have taken pledges and have shared and inspired their friends and family to take one too. It is an awareness campaign for them where they can educate and tell people that small things can lead to a large impact. The social media was flushed with the pictures people shared of the work they’ve done, the small difference they’ve made and their part as an active citizen in making India clean that they have executed.
This idea was in sync with Mahatma Gandhi’s belief that cleanliness is not a one-time activity but it is an attitudinal change. So keeping that in mind, even though the contemporary methods of cleanliness drives bring out a large number of people to take action on that day but do not keep their surroundings clean consistently, so Gozoop had to think of something which can reach a larger number of people and make changes in their daily lives which can be easily adopted and which may eventually lead to keeping the country clean.
You too can pledge your support for cleanliness, by doing a simple task, at www.fornewindia.org
ANSHIKA MAHESHWARI | TOC
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