How a Mumbai based start-up is bringing art to everyone and changing the way they socialize


Paint Social

Art has always been utilized as a medium of expression. May it be a prehistoric cave painting, medieval masterpieces or pop art, art has always expressed the opinion of an era by just a stroke of the brush. But even today Art, specifically painting, is considered to be the forte of an ARTIST and not anyone beyond that; especially not for the one who is viewing that art. Ruchi Mehta from Mumbai has a different opinion on this.

Although having an MBA degree, Ruchi always favoured and had a knack for painting. She would just conjure up characters and paint a blank canvas full when she was a child. As she grew up, work took up a major role in her life, but she never left her passion for painting behind. Blending her passion for art and her knack of business, she started the Paint Social. The Paint social is a Mumbai based start-up which combines the idea of painting and socializing. “This was an idea that I thought in my head that instead of taking an art class why not we create something where people can have fun, all the while socializing with everyone present”, says Ruchi. And thus came the ‘pARTies’.

Ruchi started off with a few sessions at her home along with her friends who agreed to it only in theory. Although reluctant initially, they found the activity of painting to be really de-stressing and therapeutic, and called it an art spa. This kick-started the operations. She went on to hold different kinds of sessions for different occasions, such as birthday parties, wedding parties, bachelorette parties, kitty parties and so on. The nodal idea of socializing while painting remained the same. This helped in making the sessions more expressive and the participants felt that they were expressing themselves with the strokes of the brush.

Talking about one of the main motives of this organization, Ruchi says it is to bring out men and women from the deep clutches of isolation resulting due to their professional commitments. “Women and children have a keen proclivity towards arts. If given a little nudge they are open to painting. But with men, often, this is not the case. We are trying to break such notions and help men too relieve their stress with the help of painting”, says an excited Ruchi.

Having started off in Mumbai, the Paint Social is now taking up events outside Mumbai as well in cities like Pune, Goa and Bangalore. They customize these parties at the given budget, promising a rejuvenating experience in return. The Paint social has indeed broken the notion that art is only meant for the artists and has been able to bring individuals from every age group to create and enjoy art. One can always reach them through their official website – www.thepaintsocial.com. One can either plan a family gathering or make new friends. After all, as mentioned on their website, As long as you can hold a paintbrush, you’ll be just fine!

This article was originally published in The Optimist Citizen – Issue 19 dated 16 FEB ’17.  Get exclusive early access to the stories, SUBSCRIBE NOW.
SHRIJA GANGULY & KRITIKA  VIDYARTHI | TOC

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