YouTube videos go viral and spread their message to a global audience. There are some creators who are using this platform for good!
When you think of viral YouTube videos, your mind will probably veer towards the likes of Dhinchak Pooja, Omprakash Mishra, and Taher Shah. While the Internet is full of such mindless content, there are also those who are using it for good.
YouTube is becoming a facilitator for important discussions and it even provides focal points in our changing cultural canvas. Fast emerging as a platform for social justice, YouTube is more of lifestyle now.
Sofia Ashraf, a YouTuber, is of the opinion,” YouTube is the one place where we can say what we want to say, and there are people who want to listen to what we want to say. I have realized that this is the most democratic and uncensored social platform.”
YouTube videos have the power to engage audiences and this power is being put to substance use by some YouTube projects. There are immensely successful videos and campaigns starting on YouTube for various social, environmental, and political issues.
Some of the most arresting videos are:
1. SOFIA ASHRAF – KODAIKANAL WON’T
Sofia Ashraf was approached by some NGOs who were fighting Hindustan Unilever Limited (HUL) on the issue of Mercury Poisoning in the HUL factory which led to adverse effects on the health of the factory workers. She then made the “Kodaikanal Rap” which went viral.
This video now has over 4 million views on YouTube. In a recent panel discussion at Whistling Woods, Sofia revealed that, “We had to reach an international audience, and a big company like Unilever, so we put this rap on YouTube. They (Unilever) took notice and about 591 employees were compensated because of the video. So little things we do can make a difference.”
2. ICE BUCKET CHALLENGE
Everyone remembers the viral Ice Bucket Challenge. It was originally started to increase awareness raise money for ALS (Amyotrophic Lateral Sclerosis), also known as Lou Gehrig’s disease. This challenge saw the participation of many celebrities across the world and became an internet sensation.
What you may not know is that, the challenge actually raised more than 115 million dollars! Most of the proceeds went to researching a cure for the disease and a small part went to the patients and the community.
3. 6 PACK BAND
The 6 Pack Band is famous as being India’s first transgender band. This band has released 5 songs on YouTube and has worked with Bollywood biggies like Hrithik Roshan, Sonu Nigam, Arjun Kapoor and more.
The band went on to become extremely popular and won the Glass Lion Grand Prix. They have also performed at the Cannes Lions 2017 festival.
4. PROJECT FOR AWESOME
Hank and John Green, of the Vlogbothers fame, have started a company for “Decreasing World Suck”. Under the canopy of this company, they have initiated a campaign on YouTube called Project for Awesome (P4A).
Famous YouTubers from all over the world pick a charity and make a video about how it helps the world. For 3 days, the channel is continuously live and tries to raise money for all these charities. The proceeds are then divided amongst the charities on the basis of vote share. Last year, P4A raised more than 2 million dollars.
5. NATIONAL GEOGRAPHIC – MISSION BLUE
Mission Blue by National Geographic is a program to spread awareness about the scarcity of water in India and to promote water-saving habits. The channel on YouTube is showcasing very powerful videos urging its audience to take action.
National Geographic has teamed up with Farhan Akhtar who is the face of this campaign. Apart from this, Imtiaz Ali, Hansal Mehta, Aniruddha Roy Chowdhury, and Madhur Bhandarkar have made short films about water scarcity for promoting this mission.
All of these campaigns and more have helped change the world for the better. They brought about positive action, gave back to those in need, increased our awareness, or at least got us talking. On YouTube you can make powerful content that will impact the views of the public and promote social awareness so that maybe, we might actually start caring.
This article has been republished in association with Media Konnect.
ARCHITA JHA | MEDIA KONNECT
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