The Optimist Citizen

An Indian born Commercial Vehicle Technologist from Germany is making eco-friendly products out of the pair of jeans that you toss up in the bin

A wardrobe is incomplete without a pair of jeans or two. Some of these live life-long don’t they? But do you know what it takes to make that one pair of jeans? According to the author of “Your Water Footprint: The Shocking Facts About How Much Water We Use to Make Everyday Products,” it takes 2,000 gallons of water (about 7600 litres) to make your favourite pair of jeans. Added to that, an additional 42 litres of water to have that faded look. Every year, about 80-100 billion new garments are sent to landfills. Recent media reports suggested that designer fashion label Burberry burned more than $36.5 million worth of clothes in 2017. In the last five years, the value of goods destroyed by the luxury brand stood at $65 million.And a mechanical engineer from the Pune is doing exactly that by upcycling that pair of jeans which you toss up in the bin. Soumya Annapurna Kalluri runs a venture called Dwij that upcycles jeans to make utility bags. The word Dwij is Sanskrit for a second life, the enterprise was founded in 2018.

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This is a premium article published in Issue-33 of The Optimist Citizen.


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