Life without water is unimaginable. Sadly, despite being well aware of the importance of clean water, we act ever so recklessly. The amount of plastic that is found in the oceans today speaks of the indifference that we showcase towards clean water and the marine life. The University of Georgia recently deduced in a research that about 8 million tons of plastic and related substances are dumped into the ocean every year. What is worse is the fact that the amount is on a steady rise and, as suggested by the research, will increase tenfold by 2020.
A London-based surf company, Riz Boardshorts, is ready to take on this challenge of conserving our oceans and the marine life in it by turning bottles into Boardshorts. You read it right. The ‘soulful’ British-based brand, as the founders, sailor Ali Murrell and surfer Riz Smith like to call it, is working with Marine Litter Action Network, a marine conservation society to expand their current recycled-polyester-made shorts line to include the ones made from ocean plastics.
The team has already conducted a crowd funding campaign raising 16,621 British Pounds, exceeding their set target of 15,000 British Pounds.
An action plan has already been put in place, with the brand collaborating with charities, the recycling industry, and other brands to collect beach plastics and put in the necessary effort to convert the undesired waste into smart beachwear.
As the Riz team continues to do their share of work, it inspires millions to save what they love and truly find essential and crucial in their life. In the words of Murrell himself,
“We believe in protecting what we love and it is our mission to transform the notion of our pristine beaches and ocean plastics into beautiful products.”
It is efforts like these that compel us to look beyond the well to understand the true scenario of our environmental problems. They show us, or rather coerce us, to think beyond the ordinary and chip in with our capabilities, to work towards saving our planet.
ANUBHOOTI JAIN AND KRITIKA VIDYARTHI | TOC[infobox]
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