Beco is a sustainable product start-up founded by Anuj Ruia, Aditya Ruia and Akshay Verma that works to make a sustainable and eco-friendly world. It has various biodegradable products made from bamboo and corn starch, ranging from tissues to earbuds to trash bags. They also use recycled and craft paper for the packaging of their products instead of the plastic packaging used by most of their contemporaries.