School was never the only means to an end for Chetanya Golechha, Mrigank Gujjar and Utsav Jain who are Class X students of Neerja Modi School in Jaipur. They always felt that they had the capacity to go beyond of what they were being taught in the conventional setup. This thirst of venturing into the unconventional led them to start ‘Infusion Beverages’. The central theme of the start-up is to make flavoured water without adding any preservatives.
The trio participated in the entrepreneurship fest of their school in April last year. Although they failed, but their attempt led them through a journey of how to start a business and run it. “Our presentation of the product failed to impress the judges in the fest. We were kicked out in the first round. Though we were out of the competition in the first hour but got the order of delivering 150 flavoured water bottles,” said Chetanya to The Times of India.
The small order of 150 flavoured water bottles became a game changer for them. “We carried out intense research on Google to prepare a healthy drink without sugar and soda. But soon we realized that turning an idea into reality is not easy when you are a minor. Procuring the licence, necessary permissions from the food department and approval from FSSAI, are a herculean task. As we were minors our parents sought the permission on our behalf,” said Mrigank to The Times of India.
They participated in the entrepreneurship competitions at IIT-Kanpur and IIM-Indore and received wide appreciation. Malviya National Institute of Technology (MNIT) decided to incubate their idea. Till January, the start-up had already sold more than 8,000 bottles, which a staggering number compared to the initial hiccups that the team faced. The market became abuzz with their success and they were recently offered a funding of Rs. 3 crore from an investor based in Indore.
When asked about the fun that they are missing out on their teenage years, they replied, “Our dreams our big and we have to start early to achieve them. I don’t like people who sit idle till they complete their graduation or post-graduation. This early start will keep us ahead of everyone,” said Chetanya reaffirming his belief in his idea to The Times of India.
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