The Optimist Citizen


AIC-Aartech, Bhopal is one of the first corporate Atal Incubation Centres being established under the Atal Innovation Mission (AIM), a flagship initiative of NITI AAYOG, Government of India. The Optimist Citizen supported the incubation centre with initial branding and media support by way of social media marketing and physical event.

The physical event was a positive photo story competition called ‘Positively Penned’ in which AIC-Aartech was the title sponsor

Examples of the social media support provided by The Optimist Citizen to AIC-AARTECH in laying out the work of their incubatees in the form of first, person Human Interest Stories

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