The Optimist Citizen

Gift a Rakhi to an Indian Soldier and revive the livelihood of a Rural Artisan. Read How!

Since the COVID-19 pandemic, local artisans and rural enterprises have been most affected, almost causing a standstill in their incomes; especially the rural artisans who have no other means of livelihood at this time. However, with Rakhi around the corner, Rang De, a pioneering peer to peer lending platform based out Bengaluru has not only found a way to support the economy of local artisans but also found a way to make it meaningful for Indian Soldiers.

As a step to revive handmade products and enable artisans to get back on their feet, the team of ‘Habba’, a sister platform of Rang De has come up with Jai Jawan. Jai Artisana campaign where people can buy Rakhis made by rural artisans and send them to Indian soldiers with a gratitude note. The goal for this campaign is to send 100,000 rakhis to Indian soldiers and in turn enable 1000 artisans to earn their income and kickstart their livelihoods after COVID. The artisans come from ten credible grassroots organizations from Jharkhand, Tamil Nadu, Uttarakhand, Kutch, and Maharastra.

Local Artisans making Rakhi for Indian Soldiers

Ramakrishna NK, the co-founder of Rang De, says, “We conceived this initiative three weeks ago when one of the Uttarakhand NGOs reached out asking us to help them sell 10,000 rakhis. We thought it would be a good way to express our gratitude to the soldiers, and also help the artisans struggling because of the pandemic.”

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Devjibhai Vankar, one of the artisans from Kutch, Gujarat says, “During this period, it is extremely difficult for us to make ends meet because there are no tourists and no visiting buyers. The ‘Jai Jawan Jai Artisan’ campaign will be a great support to us. We also consider this our good fortune that our handmade Rakhis will reach our Jawans.”

Kiran, another artisan from Uttarakhand says, “With these orders, 80 of us women from this area got employed to handcraft the Rakhis. We are grateful to be able to make Rakhis for our Jawans and make an income during these tough times.” 

The Rakhis costs ₹100 per piece inclusive of the postage and delivery. For every ₹100, ₹50 per piece will go to the artisans making the Rakhi. The remaining will go towards shipping, design, material, and training. 11,543 Rakhis have already been sent and ₹5,77,150 income has already been generated for the artisans who made the rakhis.

If you wish to participate in the Campaign and send Rakhis made by rural artisans to Indian Soldiers, click on this link –


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