The tagline of the cause-driven brand, Two blind brothers clothing, is “Feel the Difference” and that’s what they do – to make a difference through the feel of their clothing products. Started by two brothers and students at the University of Virginia, Bradford and Bryan Manning, the e-commerce site sells luxury casual wear and the complete net profit goes to medical research to find cure for blindness.
Diagnosed at the age of six, the brothers are affected by Stargardt, a macular degeneration disease which led them to lose their central vision. However, they didn’t let it break their spirits and learnt to manage life by learning Braille. They realised that not everyone was able to overcome their disabilities and thus, began their mission to raise awareness about their cause and funds for the vital research on the disease.
Today’s society, especially with the strong rise of smart-phone, depends primarily on its visual faculties. But those with visual impairment rely heavily on their sense of touch. Hence, the New York City based manufacturer crafts and designs casual wear which is unique in its “feel.” The comfortable attire is created to emphasis and draw attention to the quality of the fabric and thus, on somatosensation. The cloths even have a metal tag with “Brother” engraved in it in Braille.
Bradford and Bryan take no salary to show their dedication towards the cause and have been actively involved with organisations like Foundation for Fighting Blindness, of which Bradford is a board member as well. Their page has over 50,000 hits and has even sold out certain styles.
The funds are used for research in field of gene therapy and stem cell treatment to cure visual degeneration.The Brothers recently came on Ellen DeGeneres’ show who, along with the publishing company Shutterfly, donated a check of $30,000 to the organisation.
Diksha Kakkar | TOC
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