When the efficacy of art is combined with the self-belief of an entrepreneur


Art influences society by remoulding opinions, instilling values and translating experiences across space and time. Art can have an impact on people in very individual ways. As a viewer, it can change one’s perception and perspective about things, opening the mind and enhancing or altering the experience in life. While art is an individual means of expression, it is a source of beauty, communication, reflection, pride, and immortality for a culture. Whatever culture you are from, there is beauty in its art, for the entire culture to appreciate, whether that be painting, sculpture, music, or architecture.

Most of us know the feeling of being moved by a work of art, whether it is a song, a play, a poem, a novel or a painting. When we are touched, we are moved; we are transported to a new place that is, nevertheless, strongly rooted in a physical experience, in our bodies. This transformative experience is what art is constantly seeking. The arts and culture represent one of the few areas in our society where people can come together to share an experience even if they see the world in radically different ways. The important thing is not that we agree about the experience that we share, but that we consider it worthwhile sharing an experience at all. In art and other forms of cultural expression, disagreement is accepted and embraced as an essential ingredient.

Art also encourages us to cherish intuition, uncertainty, and creativity and to search constantly for new ideas; artists aim to break rules and find unorthodox ways of approaching contemporary issues. Let us take the example of Reshmi Dey, Founder of Glass Sutra, who has evolved into a creator of handmade glass installations and wall sculptures. Reshmi has established the Glass Sutra studio to spread her love for glass art to the young and the curious. Glass Sutra is the first comprehensive, public access, glass arts studio in India to promote education, appreciation, and awareness of glass art forms. Another such example is that of Tirthya Sharma, Founder of HopeMonkey, who in an attempt to erode the cynicism from the marrow of her bone, travelled across countries in search of inspiring tales which culminated in the birth of this nonprofit organization giving everyday people a chance to be a philanthropist – one can choose a cause to contribute to, it could be providing electricity to slums or mid-day meal schemes to children. And another such example is that of Aditi Gupta, Founder of Menstrupedia. After being ostracized for what is going on with her body since she was not allowed to enter the kitchen or the temple when she was menstruating, Aditi could no longer stand it and created a Hindi Comic Book with her husband, Tuhin Patel, illustrating and educating girls about menstruation and also guiding on hygiene, health and ways to be active during periods.

Image courtesy: Menstrupedia.com
Image courtesy: Menstrupedia.com

These examples set a benchmark to create a novel and amicable bond between art and an attempt to push to new horizons with the practicability of entrepreneurship. There are two women who are attempting into a new frontier to begin such an initiative. Stuti Ashok Gupta and Kshitija Sarda, founders of The Lost Tribe Hostels and Platform for Artists, respectively go by the mantra “Empowered Women empower the entire society” and are collaborating to exchange their art skills, experiences and merge their creativity. They are coming together to amalgamate art and entrepreneurship in order to deliver an art entrepreneurship project for all the inspiring artists out there. CO-ART’18 – 29 SEP – 2 Oct – is being organized in Jagatsukh, Himachal Pradesh. Co-Art’18 is first of its kind getaway in the mountains with a vision to germinate the entrepreneurial seed inside the Artist in you. The Lost Tribe Hostels in association with Platform for Artists brings everyone the right platform for every artist who is passionate about his art and wishes to express it to this global village.

I am convinced that by bringing us together to share and discuss, a work of art can make us more tolerant of difference and of one another. The encounter with art — and with others over art — can help us identify with one another, expand our notions of we, and show us that individual engagement in the world has actual consequences.

If exposing your art is your dream and you are feeling lost and can’t seem to find the right direction and want to build yourself from the scratch. Co-ARt ‘18 is a 4 day boot camp striving to help the artists in developing and presenting their ideas and realise and recognise their field of interest. If you wish to convert your work into a full time work or a startup as it aims at pushing people to chase their dream of starting something on their own. Who wishes to cultivate art in one’s life by merging diverse ideas under one roof and hopes to get constant feedback from peers and direction on ideas to help to make it better. This will be an invigorating visit because of low-cost and cosy dormitories located among the snow-capped mountains of Manali surrounded amongst the apple orchards.


 


 

The Optimist Citizen is India’s First Purely Positive Newspaper (in print). Subscribe to The Optimist Citizen Newspaper starting at just Rs. 350 per year.

Help us sustain and spread Positive Journalism!

SUBSCRIBE NOW

No Comment

Leave a reply

Your email address will not be published. Required fields are marked *